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4 Email-Marketing Predictions for 2017 |
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When it comes to email, what should you be focusing on in the coming year? Here are four email-marketing predictions for 2017 to get you headed in the right direction. |
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Are you using the right ESP? |
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Choosing the right email service provider (ESP) will dramatically improve your email ROI. But with so many options out there, selecting the ideal ESP for your business can be a daunting task. |
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Email-Marketing Optimization— 7 Tips for Targeting Millennials |
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The annual buying power of millennials is rapidly rising each year, predicted to reach $200 billion in 2017. Who are your millennial customers and how can you optimize your email-marketing campaigns to better reach, engage, and convert this consumer group? |
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Get the Click |
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Our email experts weigh in on real emails from real marketers |
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SiriusXM Email Review: Is It in Tune With Customers? |
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This email offer for streaming from satellite radio service provider SiriusXM is a good one. But making the tone of the message more customer-centric and the benefits of streaming more clear and prominent—from the subject line through the call to action—would likely help drive up opens, clicks, and conversions for the campaign. |
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And be sure to get ideas and inspiration from our entire Get the Click series! |
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Intelligent Email. Data-Driven Success. |
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Email marketing built for your business |
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