10 Tips for Subject Lines to Boost Your Email Open Rates
Here we’ve compiled 10 top tips for creating subject lines that successfully grab attention and entice recipients to open your emails.
The Basics of Email Drip Marketing Campaigns
Updated May 2018 Are email drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions by educating prospects and customers and connecting them to your organization’s products/services. In this first article of a 2-part series, we explain…
Drip Email Campaign Best Practices
In last month’s NewsLever feature — “The Basics of Email Drip Marketing” — we demonstrated how effective drip campaigns give prospects the information they need to help guide them closer to a purchase. In this second article of a two-part series, we highlight key best practices that drip email campaigns need to succeed. Drip marketing…
The Basics of Email Drip Marketing Campaigns
Updated July 2018 Are email drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions by educating prospects and customers and connecting them to your organization’s products/services. In this first article of a 2-part series, we explain…
How to Proficiently Use Animated GIFs in Your Email Marketing
If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do GIFs really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use them in your marketing emails.
7 Steps to Create a Compelling Content Marketing Strategy
Here are seven steps for creating a content marketing strategy that engages prospective customers and keeps your company top of mind when they’re ready to make a purchase.