How to Use the Power of Email to Enhance Your Customer Journey
In this months’ feature, we help you determine if you are effectively harnessing the power of email to guide prospects and customers through the different stages on their journey with your organization?
Personalized Email Marketing-It’s Time to Get Personal
When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.
Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know
On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.
What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.
How to Measure Digital-Marketing ROI for 2014 and Beyond
Which digital-marketing channels provide the best return on investment? Here we discuss how to measure ROI for each of the primary media channels.
Welcome Email Series — How to Leverage New Subscribers’ Interest in Your Brand
With typical open rates of about 50%, welcome emails are among the most opened emails you’ll ever send. New subscribers have expressed an interest in your organization by signing up to receive emails from you. So this is the time to act by sending a series of automated, triggered welcome emails to successfully drive conversions. Here we talk about some of the most important things to consider as you roll out the welcome mat for your new subscribers.