Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
Of course, we would like our email-marketing efforts to prevent subscribers from hitting the “unsubscribe” link, but it’s inevitable that some will unsubscribe. In this post, we discuss unsubscribing “do’s and don’ts” as part of email marketing best practices and help you comply with CAN-SPAM requirements without annoying your subscribers.
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
Are you doing everything you can to get the most ROI out of your email campaigns? Here are 14 different types of emails that can help give you a big boost to your email ROI. Perhaps you’ll find some that you could be doing, but haven’t yet tried.
4 Critical Steps to Make Sense of Your Drip Campaign Data
Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.
Email-Marketing Strategy Checklist for 2013
As we’re about to begin a new year, it’s a great time to evaluate your email-marketing program and see where improvements can be made. We’ve compiled an email-marketing strategy checklist for 2013 that highlights 10 of the top areas you’ll want to think about for the New Year.
How to Use Responsive Email Design to Optimize Your ROI
Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.
Who Won the Digital Marketing Race of Election 2012?
It’s amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.