Resources: Email campaign strategy

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4 Critical Steps to Make Sense of Your Drip Campaign Data

Email marketing encompasses a plethora of metrics that you can use to evaluate your automated email drip campaigns. You have everything from unique open rates, click-through rates, and click-to-open rates to bounces, spam complaints, and landing page conversions. We’ve seen clients get lost in the data over and over again, resulting in no improvement in their campaigns over time. With a little planning, though, you can turn that around.

How to Use Responsive Email Design to Optimize Your ROI

Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.

Who Won the Digital Marketing Race of Election 2012?

It’s amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.

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