[raw] FulcrumTech: November 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 11  |  NOVEMBER 2012
In This Issue
Feature Article
How to Use Responsive Email Design to Optimize Your ROI

Mitch's Blog
Who Won the Digital Marketing Race of Election 2012?

FulcrumTech Top Reads
November's List of Great Links

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    Feature Article

Feature Article:
How to Use Responsive Email Design to Optimize Your ROI
Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn't optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month's feature, we talk about responsive email design and how it can be used to improve your subscribers' mobile user experience.
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Mitch Lapides Mitch’s Blog:
Who Won the Digital Marketing Race of Election 2012?

It's amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from Country Outfitter and other companies in our website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
10 Attributes of a High-Performance Email Marketing Team
A Great New Use for Email Marketing
Infographic: Integration Critical to Digital Marketing, Often Lacking

Interactive Tips:
10 Ways To Improve Your 2013 Email Program
23 Tips on How to A/B Test Like a Badass
5 Ways to Level the Mobile Playing Field
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