“We couldn’t do it without you!!!” That was the subject line of this promotional email sent to a Frox customer who had signed up during a store visit to receive emails. Although the subject line expresses a nice sentiment, it provides no incentive for recipients to open the email. In fact, this recipient had deleted the email before even opening it. A friend (and fellow Frox shopper) asked the recipient if she had gotten a $15 Frox gift certificate, which prompted a search of the trash folder to retrieve the email.
This email was sent to a Philadelphia resident who signed up for the newsletter at the CityEats Philadelphia website. The subject line — “Where to Find Our Favorite Summer Foods” — is a strong one. The recipient sees in the From line that CityEats Philly is the sender and is likely interested in finding out which restaurants are rated among the seasonal favorites.
This email was sent to an individual whose annual membership at the Philadelphia Museum of Art had expired a couple of months earlier. The subject line – “Invitation to Participate in Philadelphia Museum of Art Study” – is a strong one. Instead of letting past members know that this email is a request to complete a survey, the opportunity to “participate in a study” sounds much more appealing. It helps pique recipients’ interest to open the email and find out more.
“Reserve the All-new PlayStation4 System Today + Join the #PS4 Conversation” is the subject line for this promotional email sent to someone who had bought a Sony computer. With “Sony Electronics” in the from line, the first part of the subject line clearly tells recipients to reserve a new PlayStation4 System. The second half of the subject line, however, is not as clear and also makes this subject line very long.
This email newsletter was sent to a subscriber who had signed up at Kohler’s website to receive their email newsletter. The from line – “Kohler Newsletter” – lets recipients know right away that this email is the company’s monthly newsletter and there’s likely kitchen and bath product information. But the subject line catches subscribers’ attention as they scroll through the inbox: “Rock & roll home tour, award-winning kitchen sinks & more.”
This promotional email from Deer Park starts out strong with a subject line that would likely appeal to the brand’s audience: “Eco-friendly water dispensing with the crock!” So why do we think this email campaign may “get the click,” but not the conversion? You’ll see when we show you what happens to customers who click on the call to action in the email.