“Questions on paying your student loans? We can help.” This is the subject line of an email sent to a Nelnet customer who currently has a student loan with the company. The subject line clearly communicates the main purpose of the email, which is to tell Nelnet customers that the company is ready and willing to provide help with any issues they’re experiencing with their student loans.
This email was sent to a Peeps fan who had entered a Peeps and Company contest on Facebook and opted-in to receive promotions from the company. Delivered on the weekend daylight saving began, the subject line – “Save Daylight and Dollars this weekend” – is quite timely and hints that there’s an opportunity for special savings. But is it enough of a tease to drive opens or could it have been stronger?
Is this promotional email from DoggieFood.com as good as it could be? in this month’s email review by FulcrumTech, find out how improving various elements of the email could help this pet food and supplies company increase click-throughs and purchases.
This reengagement email was sent to a Macy’s subscriber who hadn’t opened or interacted with an email from the retailer in several months. “Hurry & say yes to Macy’s emails…the clock’s ticking!” was the subject line of the email. Macy’s is a huge, well-known brand. That’s why the inclusion of Macy’s in the subject line alone may be enough to encourage people to open the email.
“We couldn’t do it without you!!!” That was the subject line of this promotional email sent to a Frox customer who had signed up during a store visit to receive emails. Although the subject line expresses a nice sentiment, it provides no incentive for recipients to open the email. In fact, this recipient had deleted the email before even opening it. A friend (and fellow Frox shopper) asked the recipient if she had gotten a $15 Frox gift certificate, which prompted a search of the trash folder to retrieve the email.
This email was sent to a Philadelphia resident who signed up for the newsletter at the CityEats Philadelphia website. The subject line — “Where to Find Our Favorite Summer Foods” — is a strong one. The recipient sees in the From line that CityEats Philly is the sender and is likely interested in finding out which restaurants are rated among the seasonal favorites.