VetDepot Email Review: Do emojis and cute pets put this email on the right track to driving conversions?

“??? Save 10% for the next 48 hours!” This is the subject line of a promotional email sent to a VetDepot customer who opted in to receive emails from the company. This is a strong subject line that includes cute emojis, as well as the email’s incentive offer and sense of urgency, to help drive open rates.

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