Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?

This email was sent to a customer who had recently visited a local franchise to get a Jiffy Lube Signature Service Oil Change. The subject line – “Thank You…Your Opinion Counts!” – together with the Jiffy Lube From line, indicated to this recipient that the email contained a survey generated as a result of recent service.

The Popcorn Factory Email: Does It Get the Conversion … Just Because?

This email was sent to a customer who purchased a gift online from The Popcorn Factory a few years ago and has since continued to receive promotional emails from the company. The subject line – “Why Send a Popcorn Card … Just Because” – prompted this recipient to open the email. Never having seen or heard of a popcorn card, this email’s subject line piqued her curiosity to find out more.

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