VetDepot Email Review: Do emojis and cute pets put this email on the right track to driving conversions?

“??? Save 10% for the next 48 hours!” This is the subject line of a promotional email sent to a VetDepot customer who opted in to receive emails from the company. This is a strong subject line that includes cute emojis, as well as the email’s incentive offer and sense of urgency, to help drive open rates.

InsideHook Email Review: Does it hook subscribers into taking a survey?

The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate.

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