This birthday email was sent to a Kohl’s customer who is enrolled in the store’s Yes2You Rewards program, which allows members to earn points toward discount coupons for every dollar they spend and receive a birthday gift each year.
This product review email was sent to a Victoria’s Secret customer who recently made an online purchase. Although the subject line — “Rate & Review Your New Purchase” — lets the recipient know what this email is all about, it’s not as user-centric as it could be.
This promotional email series was sent to an Amazon customer on Cyber Monday, with the first email arriving in her inbox at 7:17 a.m. and the second one at 7:38 p.m. The subject line of the first email — “Cyber Monday | Take 30% Off Clothing, Shoes & More” — is strong. It touts a 30% discount offer on clothing and luggage and provides a “carrot” to drive opens with “& More.”
This welcome campaign was sent to someone who had heard about Ibotta from a friend and downloaded the company’s mobile savings app on her smartphone.
This email was sent to someone who had signed up to receive Kayla Itsines’ newsletter and fitness information. The email subject line — “FREE ‘Flat Abs in 20 Minutes’ Workout ?” — is a strong one and likely drives opens with Kayla Itsines’ target audience.
“??? Save 10% for the next 48 hours!” This is the subject line of a promotional email sent to a VetDepot customer who opted in to receive emails from the company. This is a strong subject line that includes cute emojis, as well as the email’s incentive offer and sense of urgency, to help drive open rates.