The subject line of this email—“NEW! Join Rare Rewards Now”—is a strong one. Putting “NEW!” in uppercase and combining it with an exclamation point not only conveys energy and excitement, but also helps the subject line stand out in the inbox. Plus, ending the line with “Now” helps create a sense of urgency.
“Welcome to the Rachael Ray Nutrish Family!”
This is the subject line of a welcome email sent to a Nutrish customer who signed up through Facebook to receive coupons from the company. It’s a strong, enthusiastic subject line that incorporates the celebrity power of Rachael Ray and conveys exclusivity in becoming part of her “Nutrish family.”
“★ SiriusXM Has More for You, Dan… This Is So Cool!”
This is the subject line of a promotional email that was sent to a SiriusXM subscriber. When it comes to optimizing subject lines, this one wastes valuable real estate by frontloading the company name that already has been used in the sender address.
This email was sent to a loyal customer of the MeUndies brand. “MeUndies are best shared with friends.” is the email subject line, which was followed by the preheader, “Do you remember life before MeUndies?”
“Get A Grip”
That’s the subject line of a nurturing email that was sent to someone who signed up with the Web-based visual project system Trello. Although it has personality and may capture your attention as you scan the inbox, this subject line lacks specificity and relevance. So, unless it really piques subscribers’ curiosity, it may not get the open.
This nurturing email was sent to someone who had signed up to receive emails from the online real estate company Zillow. The subject line — “DIY Projects (You Can Actually Do)” — effectively catches the eye and imagination of subscribers as they scroll through their inboxes. After all, who isn’t interested in seeing some easy, do-it-yourself (DIY) projects?