This email was sent to an Oreck customer who had recently brought her vacuum into a local store for service. The subject line—”Tell us about YOU!”—is straightforward and stands out in the inbox thanks to the use of uppercase letters. It’s also customer-centric, clearly expressing that the company is interested in “YOU!”
This email was sent to a loyal LOFT customer, with the subject line: “Mindy, Remember You’ve Been Pre-Approved For A LOVELOFT Credit Card!” The same copy was used for the preheader. Although the subject line is personalized to help it stand out in the inbox, the copy doesn’t provide any value for subscribers to motivate them to open the email.
This email campaign was sent to a Love Your Melon fan and customer to announce the release of some new products: beanies for children, beanies and cuffed beanies, and sweatshirts. The campaign series consisted of a teaser email sent on the Friday before the products were available for purchase and a second email sent on the following Monday when the new products were released.
The subject line of this email—“NEW! Join Rare Rewards Now”—is a strong one. Putting “NEW!” in uppercase and combining it with an exclamation point not only conveys energy and excitement, but also helps the subject line stand out in the inbox. Plus, ending the line with “Now” helps create a sense of urgency.
“Welcome to the Rachael Ray Nutrish Family!”
This is the subject line of a welcome email sent to a Nutrish customer who signed up through Facebook to receive coupons from the company. It’s a strong, enthusiastic subject line that incorporates the celebrity power of Rachael Ray and conveys exclusivity in becoming part of her “Nutrish family.”
“★ SiriusXM Has More for You, Dan… This Is So Cool!”
This is the subject line of a promotional email that was sent to a SiriusXM subscriber. When it comes to optimizing subject lines, this one wastes valuable real estate by frontloading the company name that already has been used in the sender address.