Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?

This email was sent to a customer who had recently visited a local franchise to get a Jiffy Lube Signature Service Oil Change. The subject line – “Thank You…Your Opinion Counts!” – together with the Jiffy Lube From line, indicated to this recipient that the email contained a survey generated as a result of recent service.

The Popcorn Factory Email: Does It Get the Conversion … Just Because?

This email was sent to a customer who purchased a gift online from The Popcorn Factory a few years ago and has since continued to receive promotional emails from the company. The subject line – “Why Send a Popcorn Card … Just Because” – prompted this recipient to open the email. Never having seen or heard of a popcorn card, this email’s subject line piqued her curiosity to find out more.

Runner’s World Email: Starts Strong, But Falls Flat

This promotional email from Runner’s World was sent to someone who had signed up for a workout program through Women’s Health Magazine, which is another Rodale publication. Apparently, Women’s Health shared this individual’s information with other partner publications, as she had not subscribed to receive emails from Runner’s World. As an avid runner, however, she was familiar with Runner’s World (displayed in the email’s from line) and intrigued by the subject line – “Go from WALKING to RUNNING 30 minutes in only 30 days!”

Country Curtains Triggered Email: Does It Have a Creepy Factor?

“Thanks for Visiting!” That was the subject line of this email sent to a Country Curtains customer who had recently visited the company’s website and perused the available rug selection. The subject line piqued this recipient’s interest – especially since she hadn’t recently purchased Country Curtains merchandise or visited any Country Curtains retail stores. Once she opened the email and saw the image of the rugs, she realized that this email had been triggered in response to her browsing the Country Curtains website.

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