Resources: Get the Click

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InsideHook Email Review: Does it hook subscribers into taking a survey?

The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate.

eBags Email Review: Is It in the Bag for Getting the Click?

Based in Greenwood Village, CO, eBags is an online retailer of handbags, backpacks, luggage, business bags, and accessories. Customers can currently choose from a selection of over 55,000 bags, representing more than 500 brands that include Samsonite, Nike, Fossil, and Kate Spade. According to the eBags website, the company’s goal is to deliver the bag that’s absolutely right for each customer’s particular journey. Since its founding in 1999, eBags has amassed over 3 million customer reviews and sold more than 22 million bags.

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