The Grommet Email Grade: [B-] * Not Applicable January 19, 2014 – Organization Overview The Grommet is an online marketplace that launches unique, undiscovered products – referred to as “Grommets” – and helps them to succeed. All Grommets have a purpose and are invented by people with stories. Since its start in 2008, The Grommet…
This promotional email was sent to a Vistaprint customer on the Wednesday before Thanksgiving with the following subject line: “Black Friday sale starts tomorrow + 60% off holiday cards today.”
This series of four abandoned-cart emails was sent to a Dover Saddlery customer who placed an item in the online shopping cart and didn’t finish the transaction.
This email was sent to a customer who had recently visited a local franchise to get a Jiffy Lube Signature Service Oil Change. The subject line – “Thank You…Your Opinion Counts!” – together with the Jiffy Lube From line, indicated to this recipient that the email contained a survey generated as a result of recent service.
“what’s piquing your pinterest?” That was the subject line of this email sent to a Kate Spade New York fan and customer who had signed up to join the company’s email list. Though having a “cutesy” subject line isn’t usually the best way to go, for this email content – and in tandem with the from line katespade.com – it works.
This email was sent to a customer who purchased a gift online from The Popcorn Factory a few years ago and has since continued to receive promotional emails from the company. The subject line – “Why Send a Popcorn Card … Just Because” – prompted this recipient to open the email. Never having seen or heard of a popcorn card, this email’s subject line piqued her curiosity to find out more.