|VOL. 6 ISSUE 3 | MARCH 2012|
In This IssueFeature Article
Measuring Email ROI: No Longer a "Should Do" But a "Must Do"
Do You Know Your Email-Marketing Number?
FulcrumTech Top Reads
March's List of Great Links
Notes from MitchLearn about why you can no longer avoid measuring email return on investment (ROI), plus get some great tips about how to improve your email ROI, in my article recently published by iMedia Connection. Plus, have you checked out our new ROI Goalsetter calculator and planning tool yet? For a limited time, you can try it for free. Click here and enter the promo code FreeROI2012 to begin your free trial today!
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ING — a provider of retirement and insurance services — is currently running a great marketing and advertising campaign to get consumers to know the level of savings they need to retire. In one of their television ads, for example, a guy asks his neighbor what his number is. The neighbor responds, apprehensively, with "a gazillion." The point of the commercial is that if you don't know your goal, you'll never reach it because you don't have a plan. It's the same with email marketing. Here I provide a quick way to think through the process to find your email-marketing number.
Interactive Strategy:Integrating Email Marketing for Small Businesses
Interactive Tips:Top Three Tips to Sweeten Email Responses
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