Resources: Email optimization

Email engagement is one of the most important factors that affects deliverability. Are you interested in what’s driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we’ve included some specific engagement-boosting strategies that you could incorporate into your own email-marketing program.

When it comes to email marketing, what are your priorities for 2016? Are they consistent with what other marketers are focusing on this year? Econsultancy’s recently published “Email Marketing Industry Census 2016” can help answer that question. Here are highlights from that report.

7 Easy Tips to Radically Improve Your Email-Marketing Results Today At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results. Optimization Tips for Your Welcome Emails Add more emails to your…

As we kick off the New Year, this is the perfect time to evaluate your current email campaigns for ways to improve your performance results. We’re often asked how we drive substantially better results from an email campaign. Here, we walk you through the steps you can use to get more return on investment (ROI) from your email program. Whether your goals are better opens, clicks, email sign-ups, or sales, this article shares our proven approach for getting even better results from your campaigns.

There’s typically a direct positive correlation between email frequency and revenue, so companies often want to send more and more emails. But here are a few things you need to think about before increasing the frequency of the emails you send.