Think of the calls to action (CTAs) in your email campaigns as the entrance to your sales funnel. Are they easy to find? Do they welcome and draw in your prospects and customers? Does the text motivate a click? Here are eight best practices to help you design powerful CTAs that convert.
When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.
Watch this 60-minute webinar presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe. Find out how we leveraged email marketing to help The Boston Globe achieve a 90% increase in year-over-year subscriptions. Click on the video to get these…
When it comes to email send frequency, is more better? Here, we discuss how to determine your email send frequency sweet spot to best optimize your email-marketing return on investment (ROI).
When done right, welcome emails outperform other promotional emails in driving more opens and clicks and generating more revenue. So what does it take to create a great welcome email campaign? That’s the topic tackled in this month’s blog.
Which words, phrases, and incentives in subject lines work best at motivating consumers to take action? In this blog, we highlight the results of a recent large-scale study on subject lines to help you answer that question.