Resources: Email optimization

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How FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation & Real-Time Testing & Optimization

In 2014, FulcrumTech helped numerous clients achieve outstanding email-marketing results. Here are just a few examples of recent email success stories: We helped an online education company exceed its previous biggest sales day by over 300%. We increased click-to-open rates by 27% and subscription sales by 67% for a client in the news and media…

Email Preheader Best Practices

When it comes deciding whether or not to open an email, the subject line and sender name are pivotal for subscribers. But what about the snippet of text (also known as the Preheader) that appears right next to or below the subject line on iPhones, iPads, some Android phones, and most email clients? If you’re not optimizing this prime piece of inbox real estate, you’re missing out on a huge opportunity to help drive up your open rates.

7 Tips for Optimizing Email Campaign Clicks & Conversions

What’s a top priority for email marketers in 2015? Getting higher click-through rates and email interactions, according to a recent survey by Campaigner. Here are some tips for optimizing your email campaigns to help drive more clicks and conversions. Use benefit-focused content to motivate action. How can your product or service make your subscriber’s life…

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