Resources: Email optimization

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21 of the Newest, Coolest Email-Marketing Tools for Driving Sales

There are myriad new and easy-to-implement tools and technologies to help take your email performance results to the next level. Here are 20 cool email tools for driving engagement, improving deliverability, and increasing revenue that recently caught our eye. If you’re interested in any of these tools, be sure to contact us – we resell some of them and just may be able to save you money!

Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement

Email engagement is one of the most important factors that affects deliverability. Are you interested in what’s driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we’ve included some specific engagement-boosting strategies that you could incorporate into your own email-marketing program.

7 Easy Tips to Radically Improve Your Email-Marketing Results Today

7 Easy Tips to Radically Improve Your Email-Marketing Results Today At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results. Optimization Tips for Your Welcome Emails Add more emails to your…

Using Email Testing and Optimization to Improve your Campaigns

As we kick off the New Year, this is the perfect time to evaluate your current email campaigns for ways to improve your performance results. We’re often asked how we drive substantially better results from an email campaign. Here, we walk you through the steps you can use to get more return on investment (ROI) from your email program. Whether your goals are better opens, clicks, email sign-ups, or sales, this article shares our proven approach for getting even better results from your campaigns.

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