7 Key Ways to Improve Your Holiday Email Campaigns
In last September’s NewsLever feature, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long.
Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.
Please Don’t Call It an Email Blast
If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do in creating email campaigns that deliver outstanding results. I thought I’d pull a few definitions of blast from a dictionary to drive home my point. I…
Your Email List Is 80% Dead!
Well, if you’re not proactively managing your email list, you might find that 80% or more of the names may not have opened or clicked on any email in 6 months or longer. We’ve seen this frequently with new clients. How does this happen?
What You Need to Know About the CAN-SPAM Act
If you use email in your business, you need to know the many requirements of the CAN-SPAM Act of 2003. The penalties for not complying with it are high – as much as $16,000 per email sent. That’s a hefty fine! I’ve put together this quick post to help you be aware of some of the key requirements.
Summary of ExactTarget's New Product Investments
As I introduced in my first blog, this is a summary of ExactTarget’s new product investments that helps demonstrate the company’s continuing commitment to marketers. ExactTarget announced at Connections 2011 that they expect to exceed $200 million in revenue, with $40 million of that being plowed right back into research and development. Not many other email service providers (ESPs) can boast these levels of success and investment.