|VOL. 6 ISSUE 1 | JANUARY 2012|
In This IssueFeature Article
Calculate Your ROI in Minutes with This New Email-Marketing Tool from FulcrumTech
Please Don't Call It an Email Blast
FulcrumTech Top Reads
January's List of Great Links
Notes from MitchHappy New Year!
In this month's feature, I introduce FulcrumTech's latest innovation – the ROI Goalsetter tool. See how this revolutionary, web-based ROI calculator can help you easily justify and improve your email campaigns.
Coming SoonWhat do you need to know before launching a social media campaign? Find out on January 25, 2012, when FulcrumTech's Director of Interactive Account Management hosts the webinar "Building Your Social Media Plan." Click here to learn more and register.
About FulcrumTechFulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!
Contact us today to get started.
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Feature Article:ROI GoalsetterSM tool. In this month's feature, we introduce ROI Goalsetter and discuss how you can use this sophisticated yet easy-to-use tool to assess your current and future email campaigns, as well as calculate potential ROI if you improve one or more factors in your email-marketing program. Get 3 free months of access for a limited time.
If there's one thing that makes me cringe, it's when someone calls an email-marketing campaign a "blast." Everything about that word goes against what we as email-marketing professionals do to make an email campaign work.
Interactive Strategy:Five Post-Holiday Social Media Must-Dos!
Interactive Tips:Mobile Email Marketing: Top 5 Tips for Success
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