[raw] FulcrumTech: January 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 1  |  JANUARY 2012
In This Issue
Feature Article
Calculate Your ROI in Minutes with This New Email-Marketing Tool from FulcrumTech

Mitch's Blog
Please Don't Call It an Email Blast

FulcrumTech Top Reads
January's List of Great Links

Notes from Mitch
Happy New Year!
In this month's feature, I introduce FulcrumTech's latest innovation – the ROI Goalsetter tool. See how this revolutionary, web-based ROI calculator can help you easily justify and improve your email campaigns.

Coming Soon
What do you need to know before launching a social media campaign? Find out on January 25, 2012, when FulcrumTech's Director of Interactive Account Management hosts the webinar "Building Your Social Media Plan." Click here to learn more and register.

About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Proud Partner Of
Marketing Experiments: Certified Email Marketing
Marketing Experiments: Certified Fundamentals of Online Testing
    Feature Article

Feature Article:
Calculate Your ROI in Minutes with This New
Email-Marketing Tool from FulcrumTech
At FulcrumTech, we've developed a revolutionary, web-based tool to help you calculate your email-marketing return on investment (ROI) — the ROI GoalsetterSM tool. In this month's feature, we introduce ROI Goalsetter and discuss how you can use this sophisticated yet easy-to-use tool to assess your current and future email campaigns, as well as calculate potential ROI if you improve one or more factors in your email-marketing program. Get 3 free months of access for a limited time.
Read More

Mitch Lapides Mitch’s Blog:
Please Don't Call It an Email Blast

If there's one thing that makes me cringe, it's when someone calls an email-marketing campaign a "blast." Everything about that word goes against what we as email-marketing professionals do to make an email campaign work.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from Staples, Travelzoo, and other companies in our new website feature — "Get the Click."

Would you like us to review your email? Forward a copy to info@fulcrumtech.net!

Top Reads
FulcrumTech Top Reads:
Here are some recent articles we found that provide useful information about interactive communications. Happy clicking!
Interactive Strategy:
2012 Email Marketing Predictions
Are Your Transactional Emails Living Up to Expectations?
B2B Email Trends to Watch in 2012
How to Develop an Email Test Plan in 5 Easy Steps
Five Post-Holiday Social Media Must-Dos!

Interactive Tips:
10 Tips of the Trade on How You Can Make Email Marketing Work Harder
10 Tips to Promote Your Blog with Email Marketing
Tips for Better Email Marketing Results
Mobile Email Marketing: Top 5 Tips for Success
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