[raw] FulcrumTech: October 2011 NewsLever
FulcrumTech NewsLever
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What do you need to know about the CAN-SPAM Act to avoid the hefty penalties for noncompliance? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    9 Tips for Building a High-Quality Email List
  Mitch's Blog
    What You Need to Know About the CAN-SPAM Act
  FulcrumTech Top Reads
    October's List of Great Links
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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesThe profitability of your overall email-marketing program is largely dependent on building and maintaining a high-quality email list. In this month's feature, we provide 9 great tips to help you grow your email list year round. Plus, be sure to check out my latest blog where I discuss what you need to know about CAN-SPAM and how to avoid hefty penalties associated with noncompliance.
  Feature Article:
9 Tips for Building a High-Quality Email List

Did you realize that a typical email list loses approximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives — people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. In this month's feature, we provide nine easy and effective ways to help you get and keep your email list growing at a healthy rate.

Read More

Lyris HQ
Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

  Don't Miss Our Email-Marketing Blog
What You Need to Know About the CAN-SPAM Act

What You Need to Know About the CAN-SPAM ActBe sure to read Mitch's latest blog for ideas how to keep yourself out of hot water with CAN-SPAM.

Upcoming Event
Upcoming EventFulcrumTech is hosting a new three-part National Federation of Advanced Information Services (NFAIS) webinar series — "Successful Strategies for Successful Email and Social Marketing." The first webinar will be held on Thursday, November 17, 2011, at 11 a.m. Click here for more information and to register.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  10 Holiday Email-Marketing Tips
  The Power of One in Email Marketing
  14 Ways to Remove the Attention Barriers in Your Email Marketing

Interactive Strategy
  How Email Works…
  Email Marketing and the Art of the Garage Sale
  How Social Media Is Changing and What It Means for Your Marketing
  Get to Know Your Customers with "Interactive" Email

Interactive Analytics
  The Most Important Mobile Metrics
  5 Lessons from a Typical Subject Line Test

Interactive Tips
  Delete Your Email Jargon: Tips for Subscriber-Friendly Messages
  Are You Habit-Forming?
  Basic SEO for Facebook Fan Pages

Interactive Design
  Designing Emails for Mobile Devices
  Typography in Email: Tell Your Story With Type

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