[raw] FulcrumTech: September 2011 NewsLever
FulcrumTech NewsLever
Check it out!
Don't miss an incredibly inspiring story plus many lessons from ExactTarget's Connections 2011 conference. Read Mitch's latest blog post to find out more.
In This Issue
  Feature Article
    10 Holiday Email-Marketing Tips
  Mitch's Blog
    The Power of One in Email Marketing
  FulcrumTech Top Reads
    September's List of Great Links

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  About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesHave you started planning and implementing your holiday email-marketing program yet? If not, it's definitely the time. The holidays will be here before we know it! In this month's feature, I provide a list of 10 top tips to help you get the most out of your holiday email-marketing efforts.

P.S. Check out my latest blog where I share some powerful tips, thought-provoking ideas, and inspirational stories that I gathered at ExactTarget's recent Connections 2011 conference.

  Feature Article:
10 Holiday Email-Marketing Tips

10 Holiday Email-Marketing TipsGreat news — consumer spending continues to increase, and it looks as though the 2011 holiday season is going to be a strong one, according to marketing services firm Epsilon's Holiday Trend Report 2011. So, if you haven't started already, now's the time to plan and begin implementing your holiday email-marketing program. Here's a checklist with 10 important to-dos to help ensure you get the most out of your holiday email-marketing efforts.
Read More

Deliverability Essentials

  Don't Miss Our Email-Marketing Blog
The Power of One in Email Marketing

The Power of One in Email Marketing
Be sure to read Mitch's latest blog — "The Power of One in Email Marketing" — where he shares some great tips and inspiration from the ExactTarget Connections 2011 conference.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  10 Holiday Email-Marketing Tips
  The Power of One in Email Marketing
  Finger Snafu — 10 Frequent Misfires When Designing Emails for Touch

Interactive Strategy
  Are You Curious? Asking Questions May Be the Key to Email Marketing Success
  The Most Important, Can't-Ignore Law of Email Marketing
  Connected Acquisition
  Is There Really a 'Best Time' to Send Email Newsletters?

Interactive Analytics
  Mobile Measurement — 63% Admit to Flying Blind
  Using Data to Drive SEO Results
  Try These 6 Email Tests

Interactive Tips
  14 Ways to Remove the Attention Barriers in Your Email Marketing
  First Impressions Really Do Count

Interactive Design
  See Mobile Inboxes and Emails on Real Devices
  Video Emails Can Be a Cost-Effective Marketing Method for Small Businesses

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