Resources: Email distribution and deliverability

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Email Deliverability — How to Identify a Problem You May Not Know You Have

Are your email campaigns actually getting to subscribers’ inboxes? At FulcrumTech, determining whether a new client has deliverability issues is one of the first things we do when assessing email-marketing programs or warming up Internet protocol (IP) addresses. While many tools are available to analyze inbox placement, there are also several reports you can run on your own to detect if your organization has a deliverability problem.

Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know

On July 1, 2014, the toughest anti-spam law to date – Canada’s Anti-Spam Legislation (CASL) – will take effect. With fines up to $10 million per violation and potential criminal charges for companies that intentionally mislead recipients, ensuring compliance with CASL is something that should be a top priority for all marketers today. Here we highlight the information you need to know to be ready for it.

What Do Gmail Image Display Changes Mean for Email Marketing?

Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far.

New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?

Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, subsequently, marketers’ ability to reach prospects and customers? It’s too early to definitively answer that question, but here we take a look at the new inbox and its potential effect on email-marketing campaigns.

How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI

Thanks to an ever-increasing volume of email, more and more people today are motivated to do a better job of managing their email inboxes. As a result, a host of tools and applications are emerging to help reduce inbox clutter by auto-filtering emails into email folders or “stacks.” What does this mean for email marketers? And how can you minimize the impact of auto-filtering on your email performance rates and overall return on investment (ROI)? That’s what we talk about in this month’s NewsLever feature.

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