Compared to average customers, engaged and loyal customers can help boost a company’s revenue by 23%, according to a recent Gallup survey. Here, you’ll find some great ways to increase customer engagement through your email marketing.
Are your email messages consistently reaching your subscribers’ inboxes? Or do they often get caught by the junk filters of web-based email services, such as Google’s Gmail, and land in spam folders? If many of your subscribers are using Gmail – which is likely because there are over 425 million active users worldwide – we provide some key strategies to help you avoid Gmail spam filters. Plus, you’ll likely find these tactics are useful not only for Gmail, but also for other web-based email services.
At FulcrumTech, we recently implemented a new strategy for an email newsletter that doubled the opens and clicks for the newsletter’s Gmail subscribers. Has Gmail “clipped” your emails, hiding the full content behind a “View entire message” link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.
Good news — the amount of email spam is on the decline, hitting a 12-year low in 2015. But spam still makes up nearly half of all emails sent today. And in the ongoing battle to keep spam out of users’ inboxes, Internet service providers (ISPs) may mistakenly label your legitimate emails as spam. Here are seven key actions you can take to prevent your emails from landing in the spam folder.
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs.
Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution.