The Power of a Single Call to Action

We recently published a newsletter for a client. Typically, each issue includes a quick survey. To boost response on a recent survey, we created a simple, dedicated email to encourage subscribers to click on the link to answer a couple of questions. We were seeking many more survey completions with this dedicated email.

5 Great Email-Marketing Lessons from MarketingSherpa

Getting embroiled in the details of our everyday work is all too easy. When attending a conference, however, we have the opportunity to back away from the details, learn about new industry strategies, and get important reminders about the basics, too. After returning from MarketingSherpa’s Email Summit 2011, I compiled a list of the latest and greatest email-marketing lessons to share with you.

How to Create an Effective Call-to-Action – 10 Tips to Help Drive Conversions in Your Email Campaign

What do you want your subscribers to do, and why should they do it? In email marketing, that’s what your call-to-action should clearly and concisely communicate. Although a call-to-action is one of the most important factors driving conversion, many email marketers don’t give nearly enough attention to theirs. Here we discuss why you need to go beyond the generic “Click here,” and provide 10 tips for how to create effective calls to action.

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

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