[raw] FulcrumTech: November 2011 NewsLever
FulcrumTech NewsLever
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Are you making this mistake in your email footer? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    Effective Email Preference Centers Help Keep Subscribers Active and Engaged
  Mitch's Blog
    Are You Making This Mistake in Your Email Footer?
  FulcrumTech Top Reads
    November's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIf you're looking for ways to help keep subscribers engaged and active, your email preference center is the critical place to start. In this month's feature, we share insight about what's involved in creating an effective email preference center that delivers for you.

Coming soon! Our clients tell us that projecting and calculating email ROI is one of their biggest challenges. We have a solution! Watch our newsletter and your inbox for more!

P.S. How easy is it for your subscribers to let you know about an email address change? Check out my latest blog for some advice about important mistakes you should avoid.
  Feature Article:
Effective Email Preference Centers Help Keep Subscribers Active and Engaged

In last month's feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up-to-date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.

Read More

Lyris HQ
Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

Are You Making This Mistake in Your Email Footer?  Don't Miss Our Email-Marketing Blog
Are You Making This Mistake in Your Email Footer?

Be sure to read Mitch's latest blogs — "Are You Making This Mistake in Your Email Footer?" and "The Power of a Single Call to Action" when writing and designing your emails.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Lyris HQ — We'll have you up and running in as little as a week
  9 Tips for Building a High-Quality Email List
  Email Marketing and the Art of the Garage Sale

Interactive Strategy
  Applying Steve Jobs' Rules of Success to Email Marketing
  Writing Excellent Email Subject Lines
  Context: The Driving Force of Mobile
  18 Minutes a Day to Social Media Time Management

Interactive Analytics
  New Deliverability Statistics and What They Mean for Your Email Marketing Program
  Achieve Data-Driven Customer Connections in Email Marketing

Interactive Tips
  Top Five Tips for Mobile Email Marketing
  10 Response Management Tips for Email Marketing
  Festive Foul-Up or Seasonal Success — Which Way Are You Heading?
  11 Social Media Tips for the Holidays

Interactive Design
  Take Your Marketing to the Streets: A QR Code Primer
  A Look at Email Clients — How Are Email Subscribers Viewing Your Message?

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