[RAW] FulcrumTech : April 2011 NewsLever
FulcrumTech NewsLever
VOL. 5  ISSUE 4 APRIL 2011
Check it out!
What is the role of email in social media? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    8 Essential Email Design Best Practices
  Mitch's Blog
    The Role of Email in Social Media
  FulcrumTech Top Reads
    April's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIf you're looking for ways to take your email campaigns to the next level, check out this month's feature for 8 essential design tips that can help your emails cut through the inbox clutter and drive conversions. Plus, we know social media is all the rage. Read Mitch's recent blog about how best to integrate email with social media.

    - Mitch

  Feature Article:
8 Essential Email Design Best Practices

As more marketers realize the outstanding ROI potential of email, inboxes continue to get increasingly crowded and competitive. Here are eight email design tips to help your organization's email campaigns cut through the inbox clutter and drive powerful conversions.

Read More

Need significant growth in your ROI?

  Don't Miss Our Email-Marketing Blog
The Role of Email in Social Media

Social media around the worldWith the growth of social media, what happens to email's role in marketing? Read Mitch's latest blog — "The Role of Email in Social Media" — for some important ways to use both email and social media to optimize your marketing impact.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  The 5 Essential Components for Email-Marketing Success
  The Best Time of Day to Send Your E-mails Is…
  5 Tips for Integrating Your Email Newsletter with Social Media

Industry News
  Marketing Software Giant ExactTarget Raises $30 Million, Revenue Up 50 Percent

Interactive Strategy
  How Email Marketers Can Learn from the Words Facebook Users Like
  Achieve 'Repeatable Relevance' in 4 Steps
  The Trigger Email (R)Evolution: 9 Naive Questions
  E-mail Is Social

Interactive Analytics
  On Social Media, Most People Don't Want to Be Heard
  Responsible Transparency — How Marketers Can Ensure Secure Web Analytics Programs Are in Place

Interactive Tips
  7 Tips for Launching a Successful Podcast
  4 Things Newbie Mobile Marketers Should Do Now
  Email List Size Doesn't Matter

Interactive Design
  3 Surefire Reasons to Use Animated GIFs In Your Email Marketing

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