Video in Email — How to Get a Lift in Your Email Campaign Results

If a picture is worth a thousand words, how valuable is a video? We can get a good idea by looking at the lifts in email campaign performance rates when marketers use video in email. Here we share examples of video in email successes, talk about various options available for adding video to email, and provide a list of useful resources to help you learn more about the latest video email-marketing technology available today.

Key Email Strategy for Mobile-Responsive Web Design

How important is a mobile email strategy? Considering that more than 50% of most brands’ emails will be opened on a mobile device this year, a mobile email strategy is vital for success. Here we talk about how that strategy must go beyond simply the email design to ensure that your entire conversion path — from email to website landing page — provides a great mobile experience.

How to Use Responsive Email Design to Optimize Your ROI

Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn’t optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month’s feature, we talk about responsive email design and how it can be used to improve your subscribers’ mobile user experience.

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