How to Stop Gmail from Clipping your Emails
At FulcrumTech, we recently implemented a new strategy for an email newsletter that doubled the opens and clicks for the newsletter’s Gmail subscribers. Has Gmail “clipped” your emails, hiding the full content behind a “View entire message” link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.
8 Best Practices to Design Powerful Calls to Action that Convert
Think of the calls to action (CTAs) in your email campaigns as the entrance to your sales funnel. Are they easy to find? Do they welcome and draw in your prospects and customers? Does the text motivate a click? Here are eight best practices to help you design powerful CTAs that convert.
How to Prepare for the New Gmail Promotions Grid-View Format
Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.
How to Proficiently Use Animated GIFs in Your Email Marketing
If you haven’t already embraced the use of animated GIFs in your email marketing, now is the time. GIFs provide a fast, easy, and efficient way to cut through the email inbox clutter and capture your prospects’ and customers’ attention. Do GIFs really work to help drive conversions? We answer that question, plus provide some practical tips for how to proficiently use them in your marketing emails.
How to Transform Your Homepage into a Lead-Generating Machine
How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement. Companies often invest significant amounts of time and money into search engine optimization (SEO),…
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business,…