Resources: List building and segmentation

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6 Steps to a Powerful Email Welcome Program

I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations – the power of a welcome program. I’ve talked about welcome emails before (see “9 Ways to Make the Most of Your Welcome Emails”). If you haven’t thought through the entire welcome experience, however, you’re missing one of the most critical elements of building your email list and the resulting email-marketing ROI. So, here I describe the architecture and elements you don’t want to miss for your email welcome program.

Ever Heard of the Active Unique Open Rate?

When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests.

Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success

Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that can be used to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success

Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

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