Resources: List building and segmentation

Start your project with FulcrumTech ›

Ever Heard of the Active Unique Open Rate?

When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests.

Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success

Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that can be used to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

Using Social Media to Optimize Your Email Marketing, Part I: 10 Tips for Twitter Success

Today there are over 75 million Twitter users and more than 400 million people on Facebook. So if social media is not yet part of your company’s marketing plan, it may be time to jump on the proverbial bandwagon. In this month’s feature — part 1 of a 2-part series — you’ll find 10 tips for how to use Twitter to help optimize your current email-marketing program.

Email List Segmentation: 5 Ways to Boost Your ROI

How can you increase the return-on-investment (ROI) of your promotional email campaigns? Email list segmentation is a key way to improve your open, click-through, and conversion rates. By sending relevant emails to targeted segments of your email list, you can help ensure that your customers and prospects are getting information about the products and services they’re most interested in. Here we provide five tips for segmenting your email list to achieve optimal ROI.

Create a Financial Model to Help Prioritize Improvements and Quantify Results

Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you’ve read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you focus your efforts? A financial model can help you answer these questions!

Sign Up for NewsLever

Our free, monthly email newsletter

NewsLever is our free, monthly e-newsletter for business professionals who want to develop and implement powerful email campaigns that build relationships with prospects and customers.

  • This field is for validation purposes and should be left unchanged.

Privacy Policy|Learn More|Current Issue