Looking for Leads? Use Twitter to Find Them

As I previously discussed in a recent NewsLever feature, Twitter is a valuable tool that you can use to optimize your email-marketing campaigns. It also provides a great and easy way for businesses to find new leads. Here’s how:

  1. Go to Twitter Search at http://search.twitter.com/.
  2. Click on the Advanced Search link.
  3. Set Up a Saved Search by filling in the form. Then, you’ll automatically be notified when someone who is looking for the products/services you provide tweets about them.

Let’s say, for example, you’re a dog groomer. You can set up your search for “dog grooming” and set the distance within 20 miles from your business. When someone in your area tweets about dog grooming, you can reach out to them through Twitter.

More and more businesses are realizing that social media can be a highly effective networking and lead generation tool. Set up your own Twitter Advanced Search and see what happens.

Have you had success using Twitter to find new customers? Share your experiences with us.

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