Resources: List building and segmentation

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Effective Email Preference Centers Help Keep Subscribers Active and Engaged

In last month’s feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up to date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.

9 Tips for Building a High-Quality Email List

Did you realize that a typical email list loses approximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives – people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. Here are nine easy and effective ways to help you get and keep your email list growing at a healthy rate.

10 Tips for Using Email and Social Networking to Maximize Your Trade Show ROI

Marketers today are looking for every way possible to squeeze the most value from their promotional budgets. With the trade show and conference season now revving into full gear, we provide tips for using both email and social networking to help maximize your return on investment (ROI) from trade shows. Note that while email is fantastic for developing a relationship after you have the permission, a trade show is a wonderful tool to acquire the names. Doing things right before and after a show will help you build an even higher quality, more powerful list.

The Role of Email in Social Media

There’s so much written about the social media sites these days — from Twitter, Facebook, and Digg to Flickr, FourSquare, LinkedIn, Delicious…and more. The big question we’re always asked is: What is email’s role today given the growth of social networking, and is there even a role for email tomorrow? I’d actually ask a second question: What is the role of social media in email?

The 5 Essential Components for Email-Marketing Success

Organizations are realizing now more than ever how important leveraging the email-marketing channel is. In fact, email marketing was reported by 39.5% of Fortune 500 executives as the strongest performer among all advertising channels in a recent Datran Media survey. Why? A major reason is the great return on investment achieved with email marketing. According to the Direct Marketing Association, for example, email marketing delivered nearly $44 for every dollar spent in 2009. In this month’s feature, I highlight what I consider the 5 “essential components” of successful email-marketing campaigns.

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