Resources: List building and segmentation

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Create a Financial Model to Help Prioritize Improvements and Quantify Results

Have you ever wondered exactly how much, in dollars, your email-marketing campaign can improve? Most likely, you’ve read numerous articles and have attended webinars about what you can do to step it up a notch. But how do select from the many options for improving your program? Where should you focus your efforts? A financial model can help you answer these questions!

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

If you’re looking to increase the return on investment from your email-marketing efforts, an email-marketing consultant may be the answer. But how do you find a consultant who has the expertise needed to identify and implement the improvements you strive for?

Ask the Obvious with Your Email Preference Center

If you’ve read much on our FulcrumTech site, you undoubtedly know that we are constantly talking about the importance of knowing your audience. Knowing your subscribers and then consistently sending relevant content is your key to driving your open rates, click-through rates, and conversions to higher levels.

Driving List Growth with Twitter Is NOT Rocket Science

But, it does take some planning, consistent work, and some creativity. With the tremendous growth of Twitter usage over the last year, it’s hard to ignore the 18 million people currently on Twitter. Here’s a quick overview for how Twitter can drive your email list growth and ultimately your sales. Fasten your seatbelt – this is really cool (and fun) stuff!

How to Use SEO as a Primary List-Building Tool

Did you know that typically 95% or more of Web traffic is wasted — people visit a Web site but don’t convert or leave their contact information? Do you know what percentage of your Web site traffic is wasted? In this month’s feature, we provide advice and tips on how to use search engine optimization (SEO) not only as a way to drive people your Web site, but also as a great list-building tool.

Make Your Email Newsletter Work for You

Once you’ve created an email newsletter, you may have realized that — no matter how often it’s sent out — it doesn’t automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It’s the same with an email newsletter. So, to be sure that your email newsletter generates the results you want, regularly review your newsletter program by answering the following questions…

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