Resources: Social media

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18 Ways to Build a Bigger, Better List

When it comes to building a great email list, there’s no quick fix. Some people may be tempted to purchase a list, but that’s an approach I recommend against. “Home-grown” email lists require substantial time and ongoing effort, but the list quality, ROI and ultimately your online marketing success are worth the investment. In this feature, I identify six major list-building strategies, as well as provide a few specific ways to effectively implement each of these strategies.

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