How can a defamation lawsuit turn into over $162,000 in donations to the National Wildlife Foundation and the American Cancer Society? And what does this have to do with social media?
Over the last year or so, there have been countless articles describing social media and email marketing as an either/or proposition. It seems that marketers sometimes forget that the goal is not to be an excellent social media marketer or email marketer, but to be a results-driven source of conversion whether your business objective is a click, a call, a sale, or a “like.” Ultimately, our customers and clients expect us to meet them where they prefer to engage. Often that means using multiple channels with various messages – the classic “marketing mix” we learned in school, but with new tools and messaging strategies.
Facebook Like Pages can be an outstanding source of new subscribers for your email list. There are thousands of Facebook applications that can help you generate buzz, attract people to your organization’s page, and engage them. Here are eight great Facebook applications to get you started…
There’s so much written about the social media sites these days — from Twitter, Facebook, and Digg to Flickr, FourSquare, LinkedIn, Delicious…and more. The big question we’re always asked is: What is email’s role today given the growth of social networking, and is there even a role for email tomorrow? I’d actually ask a second question: What is the role of social media in email?
I recently read an article – “Making Email Newsletters More Social” – that was a great reminder of how to integrate your organization’s email newsletter with social media. More and more email marketers today are realizing the benefits of combining their social media and email-marketing efforts.
As we begin a New Year, it’s a great time to review some of the best actions you can take to help optimize your email-marketing program. Here’s my top 10 list for 2011, along with links to my recent articles and blogs that cover each topic.