[raw] FulcrumTech: July 2011 NewsLever
FulcrumTech NewsLever
VOL. 5  ISSUE 7 JULY 2011
Check it out!
Have you had issues with Yahoo mail not getting through? Read Mitch's latest blog post to find out how to deal with Yahoo deliverability issues.
In This Issue
  Feature Article
    Email and Social Media: Playing in the Same Sandbox
  Mitch's Blog
    How to Deal with Yahoo Deliverability Issues
  FulcrumTech Top Reads
    July's List of Great Links

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  About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Get a measurable improvement in ROI

Contact us today to get started.

Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesI am proud to introduce our newest team member, Cari Sultanik, who will be leading our social media practice and its integration with email-marketing campaigns. She architected and built the social media presence for Nutrisystem, so she has hit the ground running. We now provide what I call the three most important legs of an interactive marketing program — SEO, social media, and email marketing. Together, they form a foundation that builds the lists, drives engagement, and nurtures leads down the sales funnel. I can't say enough wonderful things about the team we've built here at FulcrumTech. We love referrals and appreciate any recommendations sent our way. We are focusing on companies that are absolutely serious about growing and are looking for a proven team to help them do it.

On the subject of this month's content, we're exploring how social media complements your email program. While many marketers are divided on the value of social media — they tend to love it or hate it — we have seen numerous ways in which a solid plan integrating social media with email, rather than managing them as separate entities, can drive measurable results to your marketing programs.

P.S. Also be sure to check out my blog where I discuss the hot topic of how to tackle Yahoo deliverability issues.

  Feature Article:
Email and Social Media: Playing in the Same Sandbox

Email and Social Media: Playing in the Same SandboxOften we hear marketers discussing email and social media as disjointed elements of an overall marketing strategy. Either they are competing with one another for resources or they are pitted against one another for results. Worse, they tend to live in silos with competing messages, offers, and more. In this month's feature, we discuss how email and social media complement each other as part of a strong marketing mix, working in concert to deliver results that neither channel could accomplish alone.

Read More

Deliverability Essentials

  Don't Miss Our Email-Marketing Blog
How to Deal with Yahoo Deliverability Issues

How to Deal with Yahoo Deliverability IssuesIf you're having issues with Yahoo mail not getting through, be sure to read Mitch's latest blog — "How to Deal with Yahoo Deliverability Issues." In the blog, Mitch provides some useful tips on how to improve Yahoo email deliverability.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox
  Want 60%-70% Open Rates on Your Emails? Here's How
I Do It
  Cart-Abandonment Recovery — A Huge Opportunity

Interactive Strategy
  Five Fundamentals to Great Email Marketing In 2011
  The "Talk Radio" Approach to Effective Email Marketing
  The Evolution of Email Marketing and Social CRM

Interactive Analytics
  Shopping Cart Abandonment Emails Generate $17.90 per Email
  Testing: Why Failure Must Be an Option
  The Science of Social Timing, Part 2: Timing and Email Marketing

Interactive Tips
  How Do You Get Subscribers to Take Action on Email They Receive Via Mobile Device?
  Using Social Media to Boost Your Email Marketing

Interactive Design
  Critical Trends in Email Design

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