Top 10 Tips to Optimize Your Email-Marketing Program in 2011

Top 10 Tips to Optimize Your Email-Marketing Program in 2011As we begin a New Year, it’s a great time to review some of the best actions you can take to help optimize your email-marketing program. Here’s my top 10 list for 2011, along with links to my recent articles and blogs that cover each topic.

  1. Segment your email lists to boost ROI.
  2. Use social media to optimize your email-marketing program. This includes Facebook and Twitter.
  3. Drive your open rates by writing winning subject lines.
  4. Improve your email reputation and delivery rates.
  5. Make your email newsletter work for you.
  6. Drive conversions by creating effective calls to action.
  7. Design and implement email campaigns for visitors to your website.
  8. Stay on top of your inactive users.
  9. Go beyond a welcome note and implement a comprehensive welcome program for new subscribers.
  10. Find out why people are unsubscribing from your email list.

What would you add to this list? Share your insights and experiences — we welcome your input!

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