Resources: Social media

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Facebook's New Messages – How Will It Impact Your Email-Marketing Program?

There’s been quite a bit of fanfare surrounding Facebook’s recent announcement about its new integrated messaging system. Although Facebook’s CEO Mark Zuckerberg emphasized, “This is not an email killer,” there are some interesting potential implications of Facebook’s new platform for email marketers.

Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success

Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that can be used to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

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