FulcrumTech - THIS MONTH’S MUST-READ

Vol. 11		Issue 12		December 2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

Email-Marketing Templates That Work

How successful are your email template designs? Do they consistently get the click, generate sales, and maximize your return on investment (ROI)? Check out these email-marketing design tips that are key for making an email template that works.

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How to Power Up
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	Get the Click

	Our email experts weigh in on real emails from real marketers

Overstock Email Review: Is It One of Your Favorites?

This nurturing email from successful online retailer Overstock is fun and informative. However, we identified a few areas that could be improved to help drive more clicks and conversions.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Holiday Online Sales Stats and Email Insights—How to Finish Strong in 2017 and Get a Head Start on 2018

Digital sales figures are in for Black Friday through Cyber Monday. As predicted, 2017 is proving to be a record-breaking year! Here are some of the latest holiday online shopping stats that let you see how your company's performance compares, as well as provide email-marketing insights for how to finish strong in 2017 and get a head start on 2018.

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