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Vol.
12 |
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Issue
2 |
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February
2018 |
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Post-Purchase Emails—How to Give a Big Boost to Customer Retention and Lifetime Value |
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You're hopefully still basking in the glow of a successful holiday email-marketing season that garnered many new customers for your brand. Now it's time to work on building long-term relationships and turning those first-time purchasers into loyal, lifelong customers. How? Post-purchase email campaigns are a key way to help retain customers and drive more sales.
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zulily Email Review: Does It Close the Deal? |
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This email from zulily is a good example of how to create emails that are personalized with relevant product recommendations based on website browsing behavior. However, we identified some improvements that may have helped drive even more opens, clicks, and sales.
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And be sure to get ideas and inspiration from our entire Get the Click series! |
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