FulcrumTech: January 2012 NewsLever

[raw] FulcrumTech: January 2012 NewsLever


	VOL. 6 ISSUE 1 \| JANUARY 2012

In This Issue

Feature Article
Calculate Your ROI in Minutes with This New Email-Marketing Tool from FulcrumTech

Mitch's Blog
Please Don't Call It an Email Blast

FulcrumTech Top Reads
January's List of Great Links

Notes from Mitch

Happy New Year!
In this month's feature, I introduce FulcrumTech's latest innovation – the ROI Goalsetter tool. See how this revolutionary, web-based ROI calculator can help you easily justify and improve your email campaigns.

Coming Soon

What do you need to know before launching a social media campaign? Find out on January 25, 2012, when FulcrumTech's Director of Interactive Account Management hosts the webinar "Building Your Social Media Plan." Click here to learn more and register.

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

Proud Partner Of

Feature Article:

Calculate Your ROI in Minutes with This New
Email-Marketing Tool from FulcrumTech

At FulcrumTech, we've developed a revolutionary, web-based tool to help you calculate your email-marketing return on investment (ROI) — the ROI Goalsetter^SM tool. In this month's feature, we introduce ROI Goalsetter and discuss how you can use this sophisticated yet easy-to-use tool to assess your current and future email campaigns, as well as calculate potential ROI if you improve one or more factors in your email-marketing program. Get 3 free months of access for a limited time.

Mitch’s Blog:
Please Don't Call It an Email Blast

If there's one thing that makes me cringe, it's when someone calls an email-marketing campaign a "blast." Everything about that word goes against what we as email-marketing professionals do to make an email campaign work.



	See FulcrumTech experts' reviews of promotional emails received from Staples, Travelzoo, and other companies in our new website feature — "Get the Click." Would you like us to review your email? Forward a copy to info@fulcrumtech.net!

FulcrumTech Top Reads:

Here are some recent articles we found that provide useful information about interactive communications. Happy clicking!

Interactive Strategy:

2012 Email Marketing Predictions

Are Your Transactional Emails Living Up to Expectations?

B2B Email Trends to Watch in 2012

How to Develop an Email Test Plan in 5 Easy Steps

Five Post-Holiday Social Media Must-Dos!

Interactive Tips:

10 Tips of the Trade on How You Can Make Email Marketing Work Harder

10 Tips to Promote Your Blog with Email Marketing

Tips for Better Email Marketing Results

Mobile Email Marketing: Top 5 Tips for Success


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