[RAW] July 2008 NewsLever
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FulcrumTech NewsLever
VOLUME 2 ISSUE 7 JULY 2008

 
Check it out!
See how I completely changed my game.
 

 
In This Issue
 
  Feature Article
    Online Marketing: The Best Investment during an Economic Downturn
 
   Case Study
    Web Site Traffic Grows by 450%!
 
   FulcrumTech Top Reads
    July's List of Great Links
 

 
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About FulcrumTech


FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

 
Welcome Note from Mitch Lapides, President

I am so sick of reading about how the economy is going into a downturn. In many ways, one can argue that this prediction—to some extent—can become a self-fulfilling prophecy. During economic times like these, I urge my clients not to pull back, but rather push forward with renewed vigor.

 
Where do you want to be three years from today? Assuming you have a great vision, backing down now will not get you there. In fact, now is the best time to invest strongly in your marketing efforts. It's important, however, to make smart marketing investment choices, such as focusing on long term, relationship-building activities that set you apart from the competition. In this way, you will build a loyal base of customers and clients that know you're with them through thick and thin.

Read about my best suggestions for your marketing investments during these unstable economic times in this month's feature.

    Mitch

 Online Marketing:
The Best Investment During an Economic Downturn


  Over the last few weeks, there's been story after story in newspapers and on the network news warning that the U.S. is entering a recession: Markets are down, banks are a mess, and on and on. That
means it's time to become really cautious and reduce all spending, right? Wrong! Now is the most important time to go full speed ahead with your marketing. Of course, you need to be smart about what you do and how you do it.

In this month's feature article, we offer advice on how to make wise marketing investments in today's volatile economic climate.



Have Your First Email Newsletter Out By September

If you're looking to introduce an e-newsletter—or simply improve what you already have—give Mitch at FulcrumTech a call today at 215-489-9336. Mitch and his team work hard to provide the strategic guidance to help you build a loyal customer base, create a powerful marketing channel and ultimately meet your marketing goals. Let us take care of all the details while you reap the rewards of a successful e-marketing effort!




 Case Study:
Web Site Traffic Grows by 450%!


  We're proud to announce another great success at FulcrumTech. We recently helped one of our clients increase their Web site traffic by almost 5 times, while leads increased tremendously, all contributing to sales growth well into the double digits over the last year.
See our case study on Healthcare Market Resources.


Don't Miss our Email Marketing Blog

As you may have seen, we recently launched our new Web site. Mitch's blog is there for you. Be sure to comment on our posts. Tell us what you want to hear more about. Share with us what has worked or hasn't worked for you. Visit our blog now and join in the discussion.
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  HAVE AN EMAIL EXPERT
SPEAK AT YOUR NEXT MEETING

Educate your company, division, or networking group about how to make email marketing work for you!


Mitch Lapides is a dynamic and informative speaker, accustomed to addressing executive leadership and staff alike.

Contact Mitch Now
 

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Hope you enjoy our picks!

What our readers clicked most last month

Interactive Strategy

Interactive Analytics

Interactive Tips

Interactive Design

Careers at FulcrumTech
Copyright © 2008 FulcrumTech, LLC. All Rights Reserved.
FulcrumTech, LLC
3 Granite Circle, Doylestown, PA 18901
215-489-9336

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