FulcrumTech : July 2010 NewsLever

[RAW] FulcrumTech : July 2010 NewsLever

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VOL. 4 ISSUE 7

JULY 2010

Check it out!
Have you ever heard of the active unique open rate? Read Mitch's latest blog post to find out why it's such an interesting and valuable metric for many organizations.

In This Issue

		Feature Article
		Email Drip Campaigns – Stay Top of Mind with These 5 Tips

		Mitch's Blog
		Ever Heard of the Active Unique Open Rate?

		FulcrumTech Top Reads
		July's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Contact us today to get started.

Welcome Note from Mitch Lapides, President

What are automated drip email campaigns and how can they help you cost-effectively convert prospects into customers? That's the focus of this month's feature, where we share 5 important tips to help you get the most out of each of your drip campaigns.


		- Mitch

Feature Article:
Email Drip Campaigns – Stay Top of Mind with These 5 Tips

Converting prospects into customers typically takes multiple contacts with them. But finding the time to connect with each and every prospect numerous times is a daunting task. To help meet this challenge, many marketers find that an automated email "drip" campaign can be a powerful, efficient, and cost-effective tool for reaching out and converting prospects. Here we share 5 tips for getting the most out of your automated drip email campaigns.

Don't Miss Our Email-Marketing Blog
Ever Heard of the Active Unique Open Rate?

Are your email newsletters and campaigns consistently meeting your subscribers' interests? Read Mitch's latest blog – "Ever Heard of the Active Unique Open Rate?" – to learn about a metric that can help you answer that question.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Looking for Leads? Use Twitter to Find Them
	•	How to Create an Effective Call to Action
	•	5 Myths About Your Subject Line

Interactive Strategy

	•	Email Address Lists: Buy or Leave Alone?
	•	Getting Real about Inactive Subscribers
	•	Five Missed Opportunities for Acquiring E-Mail Subscribers
	•	The Upside of 'Unsubscribes'

Interactive Analytics

	•	E-mail Testing Inspiration
	•	Is the ISP Postmaster Just Not That Into You?

Interactive Tips

	•	10 Tips for Creating a Winning Mobile Strategy
	•	4 List Hygiene Best Practices

Interactive Design

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Add a Background Image to Your Email in Two Simple Steps

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