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Vol.
12 |
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Issue
6 |
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June
2018 |
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Communicating with customers, promoting products, and effectively guiding prospects through the sales cycle—these goals are the same for both business-to-business (B2B) and business-to-consumer (B2C) email campaigns. But here are 4 key differences between B2B and B2C campaigns that marketers need to keep in mind to help maximize their email-marketing return on investment (ROI).
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The Melting Pot fondue restaurant delivers an entertaining and delicious dining experience. However, we found several areas in this email that fell short in effectively promoting the restaurant's special Valentine's Day dinner.
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And be sure to get ideas and inspiration from our entire Get the Click series! |
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IP-Warming Best Practices |
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Are you about to send email on a brand-new Internet protocol (IP) address? Then, you'll want to be sure to warm it up the right way to establish a stellar reputation with Internet service providers (ISPs) to get your emails into primary email inboxes of your intended recipients and subscribers.
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