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Developing a strong brand is essential to business success. To build a strong brand, you need to consistently represent that brand in all of your marketing efforts, including email campaigns. Here are 6 key email-marketing tips to help you build brand awareness, as well as optimize the customer journey on the way to conversion.
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A better understanding of your customers' interests and habits, smarter segmentation, and a greater return on marketing spend—that's what predictive analytics can do for your email-marketing program. How exactly does predictive email-marketing work? Find out the answer to that question in this second article of a 3-part series on predictive marketing.
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