FulcrumTech: November 2011 NewsLever

[raw] FulcrumTech: November 2011 NewsLever

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VOL. 5 ISSUE 11

NOVEMBER 2011

Check it out!
Are you making this mistake in your email footer? Read Mitch's latest blog post to find out.

In This Issue

		Feature Article
		Effective Email Preference Centers Help Keep Subscribers Active and Engaged

		Mitch's Blog
		Are You Making This Mistake in Your Email Footer?

		FulcrumTech Top Reads
		November's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

If you're looking for ways to help keep subscribers engaged and active, your email preference center is the critical place to start. In this month's feature, we share insight about what's involved in creating an effective email preference center that delivers for you.

Coming soon! Our clients tell us that projecting and calculating email ROI is one of their biggest challenges. We have a solution! Watch our newsletter and your inbox for more!


		– Mitch

P.S. How easy is it for your subscribers to let you know about an email address change? Check out my latest blog for some advice about important mistakes you should avoid.

Feature Article:
Effective Email Preference Centers Help Keep Subscribers Active and Engaged

In last month's feature, we gave you tips on how to build a high-quality email list. So, as you continue to grow your list of subscribers, you want to encourage subscribers to keep their preferences up-to-date – for their email address, name, desired frequency of emails, and more. Read more about how to create an effective email preference center that helps you keep your subscribers active and engaged.

Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

Don't Miss Our Email-Marketing Blog
Are You Making This Mistake in Your Email Footer?

Be sure to read Mitch's latest blogs — "Are You Making This Mistake in Your Email Footer?" and "The Power of a Single Call to Action" when writing and designing your emails.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Lyris HQ — We'll have you up and running in as little as a week
	•	9 Tips for Building a High-Quality Email List
	•	Email Marketing and the Art of the Garage Sale

Interactive Strategy

	•	Applying Steve Jobs' Rules of Success to Email Marketing
	•	Writing Excellent Email Subject Lines
	•	Context: The Driving Force of Mobile
	•	18 Minutes a Day to Social Media Time Management

Interactive Analytics

	•	New Deliverability Statistics and What They Mean for Your Email Marketing Program
	•	Achieve Data-Driven Customer Connections in Email Marketing

Interactive Tips

	•	Top Five Tips for Mobile Email Marketing
	•	10 Response Management Tips for Email Marketing
	•	Festive Foul-Up or Seasonal Success — Which Way Are You Heading?
	•	11 Social Media Tips for the Holidays

Interactive Design

	•	Take Your Marketing to the Streets: A QR Code Primer
	•	A Look at Email Clients — How Are Email Subscribers Viewing Your Message?

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