FulcrumTech: November 2012 NewsLever

[raw] FulcrumTech: November 2012 NewsLever


	VOL. 6 ISSUE 11 \| NOVEMBER 2012

In This Issue

Feature Article
How to Use Responsive Email Design to Optimize Your ROI

Mitch's Blog
Who Won the Digital Marketing Race of Election 2012?

FulcrumTech Top Reads
November's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

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Feature Article:

How to Use Responsive Email Design to Optimize Your ROI

Do you know how many of your subscribers use mobile devices to read your emails? Probably a significant portion of your email list, given the trends among mobile users today. If your email design isn't optimized for mobile, the poor user experience is likely having a negative impact on your response rates and return on investment (ROI). In this month's feature, we talk about responsive email design and how it can be used to improve your subscribers' mobile user experience.

Mitch’s Blog:
Who Won the Digital Marketing Race of Election 2012?

It's amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.



	See FulcrumTech experts' reviews of promotional emails received from Country Outfitter and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

10 Attributes of a High-Performance Email Marketing Team

A Great New Use for Email Marketing

Infographic: Integration Critical to Digital Marketing, Often Lacking

Interactive Tips:

10 Ways To Improve Your 2013 Email Program

23 Tips on How to A/B Test Like a Badass

5 Ways to Level the Mobile Playing Field


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