FulcrumTech: October 2011 NewsLever

[raw] FulcrumTech: October 2011 NewsLever

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VOL. 5 ISSUE 10

OCTOBER 2011

Check it out!
What do you need to know about the CAN-SPAM Act to avoid the hefty penalties for noncompliance? Read Mitch's latest blog post to find out.

In This Issue

		Feature Article
		9 Tips for Building a High-Quality Email List

		Mitch's Blog
		What You Need to Know About the CAN-SPAM Act

		FulcrumTech Top Reads
		October's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

The profitability of your overall email-marketing program is largely dependent on building and maintaining a high-quality email list. In this month's feature, we provide 9 great tips to help you grow your email list year round. Plus, be sure to check out my latest blog where I discuss what you need to know about CAN-SPAM and how to avoid hefty penalties associated with noncompliance.


		– Mitch

Feature Article:
9 Tips for Building a High-Quality Email List

Did you realize that a typical email list loses approximately 25% of its subscribers each year? This attrition is due to bounces, unsubscribes, and inactives — people who lose interest and no longer open and click through email messages. That means marketers always need to be actively growing their email lists to counteract the natural attrition. In this month's feature, we provide nine easy and effective ways to help you get and keep your email list growing at a healthy rate.

Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

Don't Miss Our Email-Marketing Blog
What You Need to Know About the CAN-SPAM Act

Be sure to read Mitch's latest blog for ideas how to keep yourself out of hot water with CAN-SPAM.

Upcoming Event

FulcrumTech is hosting a new three-part National Federation of Advanced Information Services (NFAIS) webinar series — "Successful Strategies for Successful Email and Social Marketing." The first webinar will be held on Thursday, November 17, 2011, at 11 a.m. Click here for more information and to register.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	10 Holiday Email-Marketing Tips
	•	The Power of One in Email Marketing
	•	14 Ways to Remove the Attention Barriers in Your Email Marketing

Interactive Strategy

	•	How Email Works…
	•	Email Marketing and the Art of the Garage Sale
	•	How Social Media Is Changing and What It Means for Your Marketing
	•	Get to Know Your Customers with "Interactive" Email

Interactive Analytics

	•	The Most Important Mobile Metrics
	•	5 Lessons from a Typical Subject Line Test

Interactive Tips

	•	Delete Your Email Jargon: Tips for Subscriber-Friendly Messages
	•	Are You Habit-Forming?
	•	Basic SEO for Facebook Fan Pages

Interactive Design

	•	Designing Emails for Mobile Devices
	•	Typography in Email: Tell Your Story With Type

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