FulcrumTech - THIS MONTH’S MUST-READ

Vol. 11		Issue 10		October 2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

8 Ways to Get the Most Out of Your
2017 Holiday Email Campaigns

If last year was any indication of what the upcoming holiday season will be like for e-commerce companies, it’s going to be record-breaking! In fact, in a recent Forbes survey, more consumers (82%) said that they plan to buy online this holiday season than in stores (77%). Check out these 8 tips to get your email-marketing campaigns ready to capture consumers’ attention and send your holiday sales soaring.

Read On

It's Almost the
Holiday Season!

Use these 10 tips to skyrocket
your Black Friday sales.

Get The Insider Tips


	Get the Click

	Our email experts weigh in on real emails from real marketers

AMResorts Email Review:
Does It Motivate You to Start Planning
a Tropical Vacation?

Overall, the content and images in this promotional email from AMResorts do a great job of appealing to a broad audience, as well as piquing the interest of potential customers to find out more about a Costa Rica vacation. However, we identified a few ways to improve this email message and help drive even more clicks and conversions.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Personalize Your Email Subject Lines to Get More Opens and Clicks

What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.

Get Your Read On


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