Email cadence — Key to automated campaign success

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
9

Issue
9

September 2015

Hot topics handpicked monthly by our email gurus

Email Send Frequency - What's Your ROI Sweet Spot?

Email Cadence — Key to Automated Email-Marketing Campaign Success

In last month's NewsLever feature, we focused on email send frequency. Here, we delve deeper and talk about cadence — a primary factor in determining the success of your automated email-marketing campaigns.

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Get the Click

Our email experts weigh in on real emails from real marketers

Bounce Exchange Email Review:
Does It Arouse Interest or Ire?

The FulcrumTech email review panel was split on the merits of this promotional email from Bounce Exchange. About half of the panel thought that it had standout design, creative copy (though sometimes with an aggressive tone), and piqued their interest.

See If You Agree

And, be sure to get ideas and inspiration from our entire Get the Click series!

What’s on Mitch’s Mind?

Email authority Mitch Lapides talks all things email

5 Myths About Email Marketing and the Truth Behind Each One

When it comes to email-marketing best practices, many myths abound. Here, we debunk 5 common myths, as well as provide advice to help you improve your email-marketing strategies and results.

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Freq Out! Not Optimizing for Frequency Can Cost You

Getting the right email send frequency can have a major impact on your email-marketing program's value. This article highlights 3 major areas that are influenced by frequency.

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How to Maintain Email Customer Engagement in an Increasingly Mobile Marketplace

As more and more consumers continue to shift toward mobile, how can brands use email to improve customer engagement? You'll find great tips for doing just that in this article.

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The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

Here's a quick checklist of 5 essential elements for a successful email strategy.

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Webinar

6 Powerful Email Tactics to Engage New and Existing Customers

Check out this webinar — conducted by FulcrumTech and aired on Salesforce Marketing Cloud — that details how we helped The Boston Globe achieve a 90% increase in subscriptions year over year.

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