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Vol.
12 |
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Issue
3 |
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March
2018 |
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Predictive marketing is one of the top email-marketing trends in 2018. That's because it paves the way for marketers to make more data-driven decisions, which, in turn, give a big lift to email-marketing performance, sales, and revenue. Find out what you need to know about predictive marketing—and how to effectively implement it into your email program—beginning with this first article in a 3-part series.
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This oops email from GreaterGood provides a good example of a how to effectively deal with an email mistake; however, we found a few improvements that would likely help drive even better performance results.
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And be sure to get ideas and inspiration from our entire Get the Click series! |
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Email Campaign Strategy—What Is the Optimal Number of Touchpoints? |
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How do you determine the optimal number of touchpoints in your sales funnel? Answering that question is key to email-marketing success. Here's some advice to help you improve your process of converting prospects into customers and driving substantially more sales.
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