FulcrumTech - THIS MONTH’S MUST-READ

Vol. 11		Issue 11		November 2017


	This Month’s Must-Read

	Hot topics handpicked monthly by our email gurus

Email-Marketing Optimization—
When, Where, and How People Engage With Email

When, where, and how do people typically engage with email? Check out these 2017 survey results for insight, as well as some tips for how to optimize your email campaign performance.

Read On

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	Get the Click

	Our email experts weigh in on real emails from real marketers

AMResorts Email Review:
Does It Motivate You to Start Planning
a Tropical Vacation?

Overall, the content and images in this promotional email from AMResorts do a great job of appealing to a broad audience, as well as piquing the interest of potential customers to find out more about a Costa Rica vacation. However, we identified a few ways to improve this email message and help drive even more clicks and conversions.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

Personalize Your Email Subject Lines to Get More Opens and Clicks

What can you do to get more opens and clicks for your email campaigns? There’s new evidence that shows personalizing subject lines can have a huge positive impact on email performance. Plus, see how subject-line length also plays an important role in influencing email open rates.

Get Your Read On


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