[raw] FulcrumTech: August 2011 NewsLever
FulcrumTech NewsLever
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Looking for ways to grow and improve your email-marketing program? Read Mitch's latest blog post for seven great articles that provide reminders about how to do just that.
In This Issue
  Feature Article
    Email Authentication — Key to Getting Your Emails Delivered
  Mitch's Blog
    7 Hot Email-Marketing Tips from Across the Internet
  FulcrumTech Top Reads
    August's List of Great Links

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  About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
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Lyris Platinum Agency Partner

ExactTarget Authorized Partner

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIs email authentication part of your email-marketing program? It definitely should be, since it plays such a major role in email deliverability. In this month's feature, I talk about why email authentication is so important and how to implement the primary email authentication methods used today.

P.S. We scoured the Internet this summer and found some great email-marketing articles. Check out my latest blog where I share seven of the hottest tips gleaned from our search, plus links to those seven articles.

  Feature Article:
Email Authentication — Key to Getting Your Emails Delivered

Email Authentication — Key to Getting Your Emails DeliveredIn June's feature, I discussed what you need to know about email deliverability, including the importance of Internet Protocol (IP) addresses, domains, and your email reputation. This month, I delve a little deeper into the deliverability issue by talking about email authentication — specifically, Sender Policy Framework (SPF), Sender ID, and DomainKeys Identified Mail (DKIM). These email authentication standards are key to ensuring your emails get delivered to subscribers' inboxes and, ultimately, driving higher conversion rates.

Read More

Deliverability Essentials

  Don't Miss Our Email-Marketing Blog
7 Hot Email-Marketing Tips from Across the Internet

7 Hot Email-Marketing Tips from Across the InternetBe sure to read Mitch's latest blog — "7 Hot Email-Marketing Tips from Across the Internet" — for some important reminders about how to grow and improve your email-marketing program.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Email and Social Media: Playing in the Same Sandbox
  How to Deal with Yahoo Deliverability Issues
  Critical Trends in Email Design

Interactive Strategy
  Marketing Strategies for Reaching Consumers Using Tablets
  Practical Tactics for Cross-Channel Email Acquisition
  How to Write E-mails Your Customers Will Actually Read

Interactive Analytics
  Does Your Email List Need a Vacation?
  The Value of Calculating Revenue Per Email

Interactive Tips
  Are You Using Your Email Auto Responders for These Things?
  Simple Preferences
  Planning for the Holidays: A 12-Point Checklist

Interactive Design
  Finger Snafu — 10 Frequent Misfires When Designing Emails for Touch

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