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Vol.
12 |
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Issue
7 |
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July
2018 |
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Bounced emails are frustrating! When your emails bounce, it means that a portion of your prospects and customers may never get the email messages that you carefully crafted for them and that they wanted to see. Plus, high bounce rates can hurt your email deliverability, which is why you should closely monitor and proactively manage email bounces. Here, we discuss the important differences between soft and hard bounces, some typical bounce rates to let you see how yours compare, and steps that you can take to prevent your emails from bouncing.
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HTML Tables in Emails—Everything You Need to Know |
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One of the biggest challenges in designing an HTML email is ensuring that it displays consistently for all users, across all email clients. That's where using HTML tables for coding emails comes in handy. Here are some tips for how to correct common coding issues encountered with HTML tables, as well as other design best practices for HTML emails.
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Is your email marketing working? What areas of your program need to be improved to reach your performance goals? Here are 8 email campaign metrics that are key to measuring your email-marketing success.
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