Email Newsletters: a Powerful and Proven Marketing Tool

Let's face it, what all businesses need is a simple and proven method of turning prospects into customers and keeping our customers coming back. Well, that is exactly what an email newsletter will do for your business. The key is to provide relevant and useful information on a regular basis. Not only does this keep your company top-of-mind, but it establishes you as an expert in your field. What could be better?

This is NOT Complicated

You may be thinking that this is great idea, but you just don't know how to get started or whether or not you have the resources to make this work. This is where FulcrumTech comes in. We have been in the online industry since its beginnings in the mid 1990's, so we know how to get things done. Our experts can manage every step of the process for you, or provide you with the tools you need to do it yourself, or anything in between.

5 Simple Steps to Starting an Email Newsletter

1.		Develop the Concept: Your newsletter should be unique to your company and provide a set of content that will have a special appeal to your prospects and clients. We help you determine content, how to present it and the frequency of delivery that will best suit your market.
2.		Design and Code the Email: Our experienced team will create a beautiful, custom design that fits your branding, your Web site and your budget. Then, our technical specialists make sure that the newsletter works across multiple email clients. That way it looks great when your subscribers receive it!
3.		Build and Maintain the List: We help you develop a strategy to build your initial list and a plan to keep it growing. Then, we provide the tools needed to manage your list on an ongoing basis.
4.		Produce and Distribute the Newsletter: For each issue, we will write, produce and distribute your email newsletter to your waiting audience. We manage the process from start to finish. You want to develop your own content or handle the distribution yourself? No problem! Our flexible process enables us to work with you in the way that you prefer.
5.		Track your Results: One of the best parts of email marketing is the almost instant results and immediate access to important response metrics. Our industry leading email system provides the feedback you need to make continual improvements and achieve success.

Email Newsletter FAQs

Where do I get the content?
There are many different ways to build content for a newsletter. Sometimes content can be generated simply from what you already know as an expert in your industry. Or, we can do research, interview other experts or find existing content on the web that can be republished with only an acknowledgement. With any of these methods, you can be sure that our content specialists will ensure that the quality of your final result will meet the toughest standards.

What if I don't have a list of email addresses?
No problem, we are list building experts. We can show you the tricks and help you find avenues for generating a list that are part of the way you already do business. And, because of the viral nature of newsletters, your subscriber base will help your list grow. Don't worry about the list. It will come.

Everyone receives so much email, why will they be willing to read my newsletter?
Because you will only send your newsletter to people who have signed up to receive it, they are pre-screened to be interested in what you have to say. That's what makes newsletters so powerful. By providing relevant, interesting content you will keep your prospects and customers reading. And, if they keep reading they will remember you.

How much of my time will it take?
It depends on how much of your time you want to spend. FulcrumTech is a full service email marketing agency. This means that we can take care of everything for you if you choose. All you will need to do is provide your approvals. It's simple!

	Contact FulcrumTech Today!
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