About Mitch Lapides
Mitch Lapides is an email-marketing veteran who is passionate about sharing his more than 25 years of industry experience to help professionals identify and solve their organizations’ email-marketing challenges. As president and CEO of FulcrumTech — a full-service email-marketing agency — Mitch has earned a stellar reputation for showing companies how to achieve outstanding return on investment (ROI) for their email-marketing efforts. He channels his knowledge and zeal for how to effectively use the latest email-marketing techniques to engage and enlighten audiences at industry conferences and universities alike. In addition, Mitch is a prolific author on the topic of email marketing, including publishing a monthly email newsletter and website blog.
Learn more about booking Mitch to speak at your next event »
Topics Mitch Speaks About
- 5 Steps to Email-Marketing Success
- How to Maximize Your Email-Marketing ROI
- CAN-SPAM Act – An Overview
- The Business Lead-Generation Playbook
- The State of Today’s Publisher
- Electronic Publishing: Where Content Meets Users
- Permission Marketing – Building Relationships and Sales
Topics
5 Steps to Email-Marketing Success
Email marketing is one of the most effective and cost-efficient ways for organizations to get the word out about their products and services. Mitch Lapides reveals five specific ways to drive dramatically better results and return on investment (ROI) from email-marketing campaigns. Also, learn some important tips about how to best grow a high-quality email list that keeps you in compliance with U.S. and European laws and delivers top results.
How to Maximize Your Email-Marketing ROI
Email marketing remains one of the most powerful marketing tools today, but justifying investment for further improvements can often remain elusive. Mitch Lapides shows how to measure and quantify the current state of your email program and then determine which combination of changes will have the biggest impact on your ROI. He also uncovers numerous tricks for improving open, click-through, and conversion rates to realize the improvements you’re looking for. You’ll walk away with over 17 tips, plus access to a proven ROI model that you can use back at the office to determine the best course of action for your specific organization.
CAN-SPAM Act – An Overview
What do you need to know about the CAN-SPAM Act? Mitch Lapides answers that question by summarizing all the primary law requirements – both in the United States and internationally – as well as the penalties for noncompliance. Plus, see some great email examples of what to do, and what not to do, to comply with the CAN-SPAM Act. Considering CAN-SPAM compliance is a major determinant of an email-marketing program’s success, the information Mitch covers in this session is what every marketer must know today.
The Business Lead-Generation Playbook
A solid lead-generation system is the heart of every successful business plan. Are you ready to implement a proven lead-generation system that can help you deliver double- or even triple-digit improvements in your website traffic and lead flow? Mitch Lapides shares his powerful, proprietary six-step process for how to develop and implement the best lead-gen strategy for your organization. Plus, discover several key metrics and statistics you can use to justify the components of your own lead-generation system.
The State of Today’s Publisher
The technology toolset available today is having a huge impact on the state of the publishing industry. Mitch Lapides takes a look at how publishers can use these tools to optimize marketing opportunities by effectively using websites and pay-per-click advertising, building customer communities via social networking and blogs, providing education through online courses and webinars, and much more. Mitch gives an insightful perspective of where publishing is today and where it’s heading in the future.
Electronic Publishing: Where Content Meets Users
Tapping into both his publishing background and email-marketing expertise, Mitch Lapides delivers a comprehensive presentation on how to implement an effective interactive marketing strategy. From building brand awareness and extending the reach of your sales force to establishing credibility with your target audience and creating a powerful marketing list, Mitch covers it all.
Permission Marketing – Building Relationships and Sales
Spam! That’s a label that you definitely don’t want your email-marketing messages to get. Mitch Lapides shows how to create a powerful permission-marketing program for growing strong customer relationships and sales. Plus, he shares several of the top strategies for building a high-quality permission-based email list, integrating promotional email with a solid Web foundation and landing page optimization, as well as the testing metrics needed for continual improvement.
Additional resources to learn more about Mitch
Why You Should Measure Email ROI »
FulcrumTech White Paper: How to Power Up Your Email-Marketing ROI »
What Do People Have to Say about Mitch as a Speaker?
“Mitch’s presentations are exciting, practical, compelling, and energizing. His analytical, ROI-driven mindset and killer track record of success in both big and small businesses alike make for an attention-grabbing session. The fact that he speaks so passionately about a topic [email marketing] that many treat as stale or “old hat,” is both refreshing and critically important to the success of any online marketer.
As I told my class of Master’s-level students that Mitch was about to address: ‘If you want to learn how to supercharge your number-one marketing channel and increase profits and engagement, then listen to what this man has to say!’”
“Mitch Lapides is clearly an expert in his field. He delivered exactly what our members needed in order to maximize their email-marketing ROI!”
“Another WOW to your presentation. Truly, it was one of the most impressive presentations I’ve ever seen compacted into 1 hour. It’s a good thing you can talk fast. Seriously, though, you made the very complex and confusing world of technology appear accessible. Actually, you inspired me to take a closer look at integrating ‘simple’ techniques for a powerful result. It’s simply a shift in mindset.”
“Mitch has spoken to audiences of startups and emerging businesses several times for us already. The response from those who have participated has been tremendous. Mitch makes topics like email and content marketing, or lead generation, easy to understand and assimilate. His approach is practical and he delivers in way that keeps the participants engaged. Mitch is thorough and prepared for each opportunity and has been amazing at following up with those wanting to connect afterwards.”
“I’ve engaged Mitch twice to speak with groups about email marketing, and he has done a fantastic job both times. Mitch spoke to a group of startup business leaders to teach them how they can use email marketing as an essential part of growing their businesses. He provided a solid foundation and gave them actionable ideas. Mitch spoke at a social media conference I held and did an outstanding job. He was able to paint a clear picture of how email marketing, social media, and websites work together well to attract and retain customers. Mitch is one of the most knowledgeable speakers I know in email marketing today.”
“I hosted Mitch on a number of occasions to speak on email marketing, and he has been a hit each time. Thought-provoking and instructional, he articulates clearly and concisely what people need to know. Mitch is a leader in this area, and he knows how to execute an email-marketing strategy and campaign that will deliver results!”
